Some Clients and How We Serve Them

Some Clients and How We Served Them

Genlyte Group (GLYT), large producer of lighting fixtures for commercial and residential markets - Helped this company go public; produced earnings and dividend news releases, quarterly and annual reports; press conferences, student design competitions, product and new literature publicity.

Kaydon Corporation (KDON), manufacturer of industrial and automotive bearings - Also helped Kaydon become an independent public company by creating for its management an investor relations guide and other resources to assist in the process; product publicity.

Keene Corporation (RNHDA), manufacturer of electronic components - Lobbying activities, information and press kits to provide facts and educate Congress and the general public about asbestos litigation.

LIRR Engineers Union - Public service TV films, consumer surveys, publicity to position engineers as responsible for passenger safety and deserving of a pay raise. Engineers gained pay increase over conductors

Ardrey Inc., a high tech public relations and publicity agency - Conceived and created a Web site (www.ardreyinc.com) designed to show potential clients the agency's broad capabilities and publicity placement success.

Sager Educational Enterprises, organization management consulting firm - Marketing concepts and a revised Web site (www.carolsager.com) designed to attract new individual and organization clients.

Long Island Moving & Storage Association - Provided a turnkey operation for this trade group, setting up procedures for a more professional operation; consumer education through publicity, literature and a Web site (www.limsa.com). Helped brand the LIMSA name as the symbol of professional, honest movers; increased membership by 50 percent.

Long Island Rate Bureau - Also provided a turnkey operation for this tariff bureau, establishing a simplified tariff for movers, gaining the support and confidence of New York State's regulatory body.

In the past, RS&A created publicity, advertising, packaging, newsletters or press conferences for a broad range of clients, including Hudson Vitamins; Hertz Rent-A-Car; L'Eggs Pantyhose; residential, commercial and industrial products divisions of Johns Manville, and others.

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