About Ray Schumack

About Ray Schumack

Ray Schumack received his BS in English from Fordham University. He pursued additional studies at the Wharton School of Business and the American Management Association. He has served as an adjunct professor at Long Island University, establishing a course in, and teaching, financial public relations. He also has been a guest lecturer on business news reporting at Columbia University Graduate School of Journalism.

He joined Keene Corporation, an electronic products company with $200,000,000 in sales, as Public Relations Manager. Subsequently, he was elevated to Director of Communications at its new parent company, Bairnco Corporation, where he became part of the management team that built Bairnco into a billion dollar Fortune 500 company. In his management positions with Keene and Bairnco for about 15 years, he had total responsibility for:

●Corporate, Employee and Financial Communications, including all news releases and feature articles for the Wall Street Journal, The New York Times, Associated Press, Fortune Magazine and others; employee safety and other employee information materials; annual reports; annual meeting presentations; security analyst meetings, investor relations road trips and all corporate advertising campaigns for such publications as Forbes Magazine.

●Product Advertising, Sales Promotion and Publicity for 17 company divisions around the world. Also included were planning and execution of special public relations events such as press conferences, plant tours and Student Design Competitions.

Before joining Keene and Bairnco
Ray Schumack gained experience in trade association management, public relations and journalism as follows:

●Executive Director of a National Trade Association, the Better Heating-Cooling Council, which he helped form as an industry promotion arm for consumer education. Gained the support of a diverse membership base with 100 manufactures, two national distributor organizations, two national contractor organizations and the international union.

●Account Executive at Cunningham & Walsh, a major Madison Avenue advertising and public relations agency, serving international clients such as Johns-Manville and Sharp Electronics.

●Associate Editor of a National Trade Magazine, writing feature articles and editing submitted editorial materials, gaining knowledge of magazine production and publishing.

●Editorial Assistant at The New York Times, working with editorial page editors and sports department copy editors, gaining knowledge of newspaper production and publishing.

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